I’m the Vice President, Affiliates & League Products at the National Basketball Association (NBA). In this role, I lead strategic business operations, product development, audience growth, and innovation across a global portfolio of 100+ league and team websites, mobile apps, and connected apps associated with the NBA’s 2K League, Basketball Africa League, G League, WNBA, and programs such as Junior NBA and NBA Cares.
Our team is dedicated to creating best-in-class consumer experiences with an additional focus on increasing revenue, audience, and engagement. This includes overseeing the WNBA’s direct-to-consumer subscription business (WNBA League Pass), launching the BAL’s website in 2021 with live and on-demand game streaming for fans in Africa, and introducing the league product’s first non-NBA revenue stream with a package of 92 FIBA World Cup Games in 2023.
Previously, as Vice President, Emerging Technology, I led a team that launched more than 25 innovative digital products for NBA fans, including the league’s first augmented reality, mixed reality, and conversational A.I. experiences. The team was also responsible for re-imagining the digital broadcast of games in NBA League Pass, introducing features such as alternative audio and video streams, interactive statistical overlays, augmented on-screen graphics, co-viewing, and polling and quizzing. Many of these features have since been adopted by other streaming services. Additionally, in 2019, we conceived and launched the first redesign of NBA All-Star Voting after five years – a design that’s still in use today!
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40” and awarded a Sports Emmy in 2021 for creating a virtual cheering experience during the NBA “Bubble.” Our work has been cited by Fast Company in recognizing the NBA as one of the “Top 100 Most Innovative Companies” in three separate years and received coverage in Axios, ESPN, Forbes, Sports Business Journal, The Wall Street Journal, and Variety, among others.
In addition to the NBA, since 2016, I’ve taught e-commerce and digital marketing in the graduate program at New York University. I also enjoy speaking at conferences and colleges, having presented at CES, Google, SXSW, Columbia University, Cornell University, Wharton School at The University of Pennsylvania, and dozens of others.
Prior to the NBA, I was the Managing Director, Digital Platform Operations at The New York Times. There, I headed up partnerships and strategic operations, guiding the company’s approach to audience development, product testing, programming, and revenue generation across third-party content distribution platforms such as Amazon, Apple, Google, and Meta. I first joined The Times in 2014 to lead their entrance into the mobile direct-to-consumer subscription business, overseeing marketing and e-commerce operations for seven mobile apps and websites, and five unique revenue-generating products, including NYT Cooking and NYT Crossword.
My experience leading teams, developing a vision, executing growth, and overseeing strategic functions such as business operations, marketing, partnerships, and product development extends over 15 years for other brands such as Avis Budget Group and AT&T. I’ve also created three since-retired mobile apps with more than 500K downloads: LetterSlider (Top 100 Word Game in Apple’s App Store in 105 Countries), Winery Passport (Food & Wine Magazine’s “Top Travel Wine App”), and Brewery Passport (Apple’s App Store featured Travel app).
A fun fact is that I began my career as a sports journalist, covering all of the professional teams in New York City. I’ve conducted one-on-one interviews with some of sports’ biggest stars: Tom Brady, Kobe Bryant, Tiger Woods, LeBron James, and Derek Jeter, among others. My favorite was Rickey Henderson, whom I was the first to interview after he was named to the Baseball Hall of Fame.
I reside in New Jersey with my wife, two kids, and a dog. I enjoy playing golf, collecting sports cards, exercising, attempting to maintain a perfect lawn, serving as head coach of my son’s travel basketball team, and reading in silence at 6:30 a.m. each morning — except on weekends.