About

I love building amazing digital products for consumers, creating effective marketing funnels, and teaching the psychology behind it all. I’m also passionate about leadership and building innovative cultures where people are inspired to do great work.

I’m currently the Vice President, Emerging Technology at The National Basketball Association. There, I lead an incredible team focused on building innovative digital product experiences for fans across the globe. These have ranged from using artificial intelligence to launch chatbots and voice products to immersive augmented, mixed, and virtual reality experiences. In total, more than 25 new consumer products have hit the market in the last four years, many first among the major sports leagues.

The team is also accountable for coming up with ways to enhance the digital telecast on NBA League Pass to get fans to watch longer and come back more often. This has led to the introduction of almost a dozen new features, including co-viewing, interactive statistical overlays, alternative audio commentary, and quizzing and polling, among others.

Additionally, the team is responsible for all free-to-play predictive gaming experiences, as well as more than 100 affiliate league web, mobile and connected products across the Basketball Africa League, NBA 2K League, NBA G League, and WNBA. The league’s annual NBA.com All-Star voting experience also resides with this team, as well as organic product growth related to app store optimization and search engine optimization.

The team’s work directly led to the NBA being named Fast Company’s #3 “Most Innovative Company” in 2019, as well as myself being honored as one of the “Leaders in Sports 40 Under 40” in 2020. We were also a Webby honoree for “Best Use of Augmented Reality” in 2018 for the NBA AR app. Our work has also been covered by national media including Axios, ESPN, Forbes (which also named me one of the 50 best sports Twitter follows), Sports Business Journal, and The Wall Street Journal, among others.

Along with my work at the NBA, I’m also an Adjunct Professor at New York University. Since 2015, I’ve taught E-Commerce and Digital Marketing to hundreds of graduate-level students. I love this — I learn so much from the students each semester and truly believe this opportunity makes me a better professional.

I also enjoy sharing my experience outside of the NBA and NYU through speaking at industry events across the globe. I’ve been fortunate to have had the opportunity to stand in front of audiences at CES and SXSW to lecturing at Columbia University, Cornell University, and Wharton at the University of Pennsylvania.

Prior to joining the NBA, I spent more than three years at The New York Times, most recently as Managing Director, Platform Operations. There, I led The Times’ entrance into the mobile subscription business, oversaw marketing for all “beta” (Cooking, Crossword & Watching) digital products, and directed the company’s audience and revenue strategy across all third-party content distribution channels, including Amazon, Apple, Facebook, and Google.

I’ve also led mobile marketing and product strategy at Avis Budget Group, created some mobile apps, including one that went on to become a Top 100 Word Game in 105 countries, and once thought my career path was as a journalist (fun fact: That previous life had me interviewing the likes of LeBron James, Donald Trump, Derek Jeter, Tom Brady, Tiger Woods and more!).

I currently reside in New Jersey with my wife, two kids, two dogs, and two fish. I enjoy playing golf, collecting sports cards, and reading in silence at 6:30 a.m. each morning — except weekends.