I’m currently the Vice President, Affiliates & League Initiatives at the National Basketball Association. There, I lead business operations for 100+ digital products across NBA affiliate leagues (Basketball Africa League, NBA 2K League, NBA G League, WNBA), programs (Junior NBA, Junior World Championships, NBA Cares), and special projects.
Previously, as Vice President, Emerging Technology, I headed up a digital product team that launched more than 25 innovative experiences for fans across the globe, including the NBA’s first augmented and mixed reality experiences. The team was also responsible for developing features to enhance the way NBA fans watch live games on its direct-to-consumer offering (NBA League Pass), as well as fantasy and gaming products, NBA and WNBA All-Star voting, and organic audience growth (ASO and SEO).
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40,” as well as picking up my first Sports Emmy in 2021. Our work was also featured prominently by Fast Company in naming the NBA one of the “Top 100 Most Innovative Companies” in the world in 2018 (#10), 2019 (#3), and 2021 (#13). My work has been featured in Axios, ESPN, Forbes (which named me one of the 50 best sports Twitter follows), Sports Business Journal, The Wall Street Journal, Variety, among others.
In addition to the NBA, I teach e-commerce and digital marketing within the graduate program at New York University. I also enjoy speaking at conferences and universities, having presented at CES, Google, SXSW, Columbia University, Cornell University, Wharton School at Penn, and many more.
Prior to the NBA, I was the Managing Director, Digital Platform Operations at The New York Times. There, I led strategic operations focused on content, monetization, audience, and product across third-party content distribution platforms. My start at The New York Times began by leading the media company’s entrance into the mobile direct-to-consumer subscription business. I eventually also took on product marketing for The Times’ “beta” products, including NYT Cooking, NYT Crossword, and NYT Watching.
My experience developing and executing digital strategy extends more than 15 years, including with brands such as Avis Budget Group, AT&T, and a previous stint at the NBA.
I currently reside in New Jersey with my wife, two kids, and two dogs. I enjoy playing golf, collecting sports cards, and reading in silence at 6:30 a.m. each morning — except on weekends.