I’m currently the Vice President, Affiliates & League Initiatives at the National Basketball Association. There, I lead business operations for 100+ global league and team digital products across the NBA’s Basketball Africa League, NBA 2K League, NBA G League, and WNBA, as well as special programs (Basketball Without Borders, Junior NBA, NBA Cares, etc.) and projects.
Previously, as Vice President, Emerging Technology, I headed up a digital product team that launched more than 25 innovative experiences for fans across the globe, including the NBA’s first augmented and mixed reality experiences. The team also transformed the way live games were broadcast digitally for the first time in over a decade, introducing features such as interactive statistical overlays, alternative streaming options, and co-viewing experiences, as well as fantasy and gaming products, NBA and WNBA All-Star voting, and organic audience growth (ASO and SEO).
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40,” and picking up my first Sports Emmy in 2021. Our work was also featured prominently by Fast Company in naming the NBA one of the “Top 100 Most Innovative Companies” in the world in 2018 (#10), 2019 (#3), and 2021 (#13). The efforts were also recognized in Axios, ESPN, Forbes (which named me one of the 50 best sports Twitter follows), Sports Business Journal, The Wall Street Journal, and Variety, among others.
In addition to the NBA, I teach e-commerce and digital marketing in the graduate program at New York University. I also enjoy speaking at conferences and universities, having presented at CES, Google, SXSW, Columbia University, Cornell University, Wharton School at Penn, and many more.
Prior to the NBA, I was the Managing Director, Digital Platform Operations at The New York Times. There, I led strategic operations focused on content, monetization, audience, and product across third-party content distribution platforms. My start at The New York Times began by leading the media company’s entrance into the mobile direct-to-consumer subscription business. I eventually also took on product marketing for The Times’ “beta” products, including NYT Cooking, NYT Crossword, and NYT Watching.
My experience developing and executing digital strategy extends more than 15 years, including with brands such as Avis Budget Group, AT&T, and a previous stint at the NBA.
I reside in New Jersey with my wife, two kids, and two dogs. I enjoy playing golf, collecting sports cards, exercising, and reading in silence at 6:30 a.m. each morning — except on weekends.