I’m currently the Vice President, Affiliates & League Initiatives at the National Basketball Association (NBA). In this role, I lead strategic business operations, product development, audience growth, and innovation across a portfolio of 100+ global league and team websites, mobile apps, and connected apps associated with the NBA’s 2K League, Basketball Africa League, G League, WNBA, and special initiative programs such as Junior NBA and NBA Cares.
Our team is dedicated to creating best-in-class digital consumer experiences, with a primary focus on increasing revenue, audience, and engagement. This includes overseeing the WNBA’s direct-to-consumer subscription business (WNBA League Pass) and managing how non-NBA leagues (LNB, Pro-Ams, BAL, G League, etc.) are represented in NBA digital products. In 2023, we introduced the NBA product’s first new revenue stream by selling 92 FIBA World Cup games in 20 countries.
Previously, as Vice President, Emerging Technology, I led a team that launched more than 25 innovative digital products for NBA fans, including the league’s first augmented reality, mixed reality, and conversational A.I. experiences. The team also transformed the way live games were broadcast digitally, introducing features such as interactive statistical overlays, alternative audio and video streams, augmented on-screen graphics, polling and quizzing, and co-viewing. Additionally, the team was responsible for a portfolio of eight fantasy and gaming products, annual NBA and WNBA All-Star voting, and organic audience growth.
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40” and awarded a Sports Emmy in 2021 for creating a virtual cheering experience during the NBA “Bubble.” Our work was also cited by Fast Company in recognizing the NBA as one of the “Top 100 Most Innovative Companies” in 2018 (#10), 2019 (#3), and 2021 (#13). Our efforts received additional coverage in Axios, ESPN, Forbes (which named me one of the 50 best sports Twitter follows in 2017), Sports Business Journal, Wall Street Journal, and Variety, among others.
In addition to the NBA, since 2016, I have taught e-commerce and digital marketing in the graduate program at New York University. I also enjoy speaking at conferences and colleges, having presented at CES, Google, SXSW, Columbia University, Cornell University, Wharton School at The University of Pennsylvania, and dozens of others.
Prior to the NBA, I was the Managing Director, Digital Platform Operations at The New York Times. There, I headed up partnerships and strategic operations, guiding the company’s approach to audience development, content distribution, product testing, and revenue growth across third-party platforms, including Amazon, Apple, Facebook, and Google. I first joined The Times in 2014 to lead their entrance into the mobile direct-to-consumer subscription business, overseeing marketing and e-commerce operations for seven mobile apps and websites, as well as the creation of five new revenue-generating products, including NYT Cooking and NYT Crossword.
My experience leading teams, developing a vision, executing growth, and overseeing strategic functions such as marketing, business operations, product development, and partnerships extends over 15 years, including with brands such as Avis Budget Group, AT&T, and a previous stint at the NBA.
I reside in New Jersey with my wife, two kids, and two dogs. I enjoy playing golf, collecting sports cards, exercising, attempting to maintain a perfect lawn, serving as head coach of my son’s travel basketball team, and reading in silence at 6:30 a.m. each morning — except on weekends.