I’m currently the Vice President, Affiliates & League Initiatives at the National Basketball Association. There, I lead strategic business operations and product development across a portfolio of 100+ global league and team websites, mobile apps, and connected apps for the NBA’s 2K League, Basketball Africa League, G League, and WNBA, as well as special programs (Junior NBA, NBA Cares, etc.). I also oversee the fan experience for non-NBA leagues in NBA digital products, such as creating a new revenue stream by integrating the FIBA World Cup in 2023.
Previously, as Vice President, Emerging Technology, I led a team that launched more than 25 innovative digital products for fans across the globe, including the NBA’s first augmented reality, mixed reality, and conversational A.I. experiences. The team also transformed the way live games were broadcast digitally, introducing features such as interactive statistical overlays, alternative audio and video streams, augmented on-screen graphics, polling and quizzing, and co-viewing. Additionally, the team was responsible for a portfolio of eight fantasy and gaming products, annual NBA and WNBA All-Star voting, and organic audience growth (ASO and SEO).
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40” and picked up my first Sports Emmy in 2021. Our work was also featured prominently by Fast Company in recognizing the NBA as one of the “Top 100 Most Innovative Companies” in 2018 (#10), 2019 (#3), and 2021 (#13). The efforts were additionally covered in Axios, ESPN, Forbes (which named me one of the 50 best sports Twitter follows in 2017), Sports Business Journal, The Wall Street Journal, and Variety, among others.
In addition to the NBA, I teach e-commerce and digital marketing in the graduate program at New York University. I also enjoy speaking at conferences and universities, having presented at CES, Google, SXSW, Columbia University, Cornell University, Wharton School at The University of Pennsylvania, and dozens of others.
Prior to the NBA, I was the Managing Director, Digital Platform Operations at The New York Times. There, I led partnerships and strategic operations guiding the company’s approach to audience development, content distribution, advertising & subscription monetization, and product testing across third-party platforms, including Amazon, Apple, Facebook, Google, and others. I first joined The Times in 2014 to lead their entrance into the mobile direct-to-consumer subscription business, as well as headed up marketing for five new revenue-generating products, including NYT Cooking and NYT Crossword.
My experience overseeing strategic business functions such as marketing, operations, product development, and partnerships extends over 15 years, including with brands such as Avis Budget Group, AT&T, and a previous stint at the NBA.
I reside in New Jersey with my wife, two kids, and two dogs. I enjoy playing golf, collecting sports cards, exercising, attempting to maintain a perfect lawn, serving as head coach of my son’s travel basketball team, and reading in silence at 6:30 a.m. each morning — except on weekends.