I’m the Vice President, Affiliates & League Products at the National Basketball Association (NBA). In this role, I lead strategic business operations, product development, audience growth, and innovation across a global portfolio of 100+ league and team websites, mobile apps, and connected apps associated with the NBA’s 2K League, Basketball Africa League, G League, WNBA, and programs such as Junior NBA and NBA Cares.
Our team is dedicated to creating best-in-class consumer experiences with an additional focus on increasing revenue, audience, and engagement. This includes overseeing the WNBA’s direct-to-consumer subscription business (WNBA League Pass), launching the BAL’s website in 2021 with live and on-demand game streaming for fans in Africa, and introducing the league product’s first non-NBA revenue stream with a package of 92 FIBA World Cup Games in 2023.
Previously, as Vice President, Emerging Technology, I led a team that launched more than 25 innovative digital products for NBA fans, including the league’s first augmented reality, mixed reality, and conversational A.I. experiences. The team was also responsible for re-imagining the digital broadcast, introducing personalized features in the NBA’s direct-to-consumer product, League Pass, such as alternative audio and video streams, interactive statistical overlays, augmented on-screen graphics, co-viewing, and polling and quizzing. Many of these live sports features have since been adopted by other streaming services.
I’m also a co-founder of the NBA’s Next Gen direct-to-consumer products, which I helped lead from inception in 2018 through launch in 2022, redefining how fans experience the game digitally. We rebuilt the league’s digital portfolio from the ground up, delivering fan-first experiences, enhanced content presentation, personalized engagement, and innovative viewing features.
The team’s work led to me being honored as one of the 2020 Leaders in Sports “40 Under 40” and awarded a Sports Emmy in 2021 for creating a virtual cheering experience during the NBA “Bubble.” Our work has been cited by Fast Company in recognizing the NBA as one of the “Top 100 Most Innovative Companies” in three separate years and received coverage in Axios, ESPN, Forbes, Sports Business Journal, The Wall Street Journal, and Variety, among others.
In addition to my role at the NBA, since 2016, I’ve taught 14-week graduate-level courses in Digital Marketing and E-Commerce Marketing at New York University each Fall, Spring, and Summer. I also enjoy speaking at conferences, universities, and corporations, having presented at CES, SXSW, Columbia University, Cornell University, the Wharton School at the University of Pennsylvania, Google, Walmart, and others.
Prior to the NBA, I served as Managing Director of Digital Platform Operations at The New York Times, where I led partnerships and strategic operations, shaping the company’s approach to audience development, product experimentation, programming, and revenue generation across third-party content distribution platforms, including Amazon, Apple, Google, and Meta. I first joined The Times in 2014 to lead its entry into the mobile direct-to-consumer subscription business, overseeing marketing and e-commerce operations for seven mobile apps and websites, as well as product marketing for five standalone revenue-generating products, including NYT Cooking and NYT Crossword.
My experience leading teams, developing a vision, executing growth, and overseeing strategic functions such as business operations, marketing, partnerships, and product development extends over 20 years for brands such as Avis Budget Group and AT&T. I’ve also created three since-retired mobile apps that totaled more than 500k downloads: LetterSlider (a Top 100 “Word Game” in the Apple App Store in 105 Countries), Winery Passport (Food & Wine Magazine’s “Top Travel Wine App”), and Brewery Passport (an Apple App Store featured “Travel” app).
A fun fact: I began my career as a sports journalist covering professional teams in New York City, conducting one-on-one interviews with some of the biggest names in sports: Aaron Rodgers, Derek Jeter, Kobe Bryant, LeBron James, Martin Brodeur, Sidney Crosby, Stephen Curry, Tiger Woods, and Tom Brady, among others. One highlight was interviewing Rickey Henderson for Yahoo! Sports in 2009, moments after he was elected to the Baseball Hall of Fame — the first interview he granted after the announcement.
I graduated from Ramapo College of New Jersey and live in New Jersey with my wife, two kids, and dog. I enjoy playing golf, collecting sports cards, striving for the perfect lawn, coaching my son’s travel basketball team, and exercising or reading in silence at 6:30 a.m. each morning — except on weekends.